ROLE: Barista Community Lead
FUNCTION: Foodservice & Wholesale Team
HOURS / LOCATION: Full-time / Rude Health London Office
ONE COMPANY, TWO AMAZING BRANDS Rude Health and Oddlygood are part of the pioneering Oddlygood & Company, a fast-growth Scandinavian market leader listed in major retailers in more than 40 markets across the world. Together, we’re on a mission to become Europe’s leading challenger in plant-based food & drink.
Rude Health, founded at Nick and Camilla Barnard’s kitchen table in Wandsworth in 2005, celebrates real flavour and bright living. We craft bold plant-based drinks and cereals from natural ingredients that are as delicious as they are nutritious.
Oddlygood, established in 2018, redefines plant-based with products so delicious you’ll forget they’re made from plants—think irresistible drinks, “gurts,” desserts, and cheeses. Backed by Valio, Finland’s largest dairy cooperative, and Mandatum, a Nordic growth equity investor, we deliver exceptional quality and innovation in every product.
ROLE MISSION: As a key member of the rapidly growing Foodservice and Wholesale team, you will be responsible for driving the growth of Rude Health Barista range in the OOH sector. You will build a community of baristas and coffee experts, creating demand in the independent trade (cafes, coffee shops, bakeries, restaurants, hotels and more) as our trend-leading accounts. With the nature of the role, we expect this team member to spend 2 to 3 days a week on the road with the trade. Besides, you will also support National Accounts and trade marketing activations through your established skills, knowledge and network within the coffee industry.
KEY RESPONSIBILITIES:
• Engage with and build strong relationships with iconic independent coffee shops, cafes and bakeries through field sales, creating an engaged coffee/barista community that sees Rude Heath as brand that provides all their customers’ need for plant-based drinks; taste, functionality and quality ingredients.
• Drive brand awareness and encourage trial of our Barista Range within the community, generating sales that “pull” demand into our wholesale customers.
• Provide excellent, timely customer service, responding to the needs of independent customers and ensuring they are met.
• Regularly share market insights and trends with the team regarding the coffee industry, to help upskill them as category experts and to spot opportunities for new business.
• Support the Head of Foodservice and Wholesale in developing and executing the channel strategies with both existing and potential National Foodservice accounts.
• Assist in planning and executing creative marketing activations and events, in collaboration with the marketing team, aimed at raising Rude Health’s profile in the coffee and barista community.
• Organize and coordinate Rude Health’s participation in trade shows and customer events
• Provide training and support to barista or Foodservice customers, ensuring they can effectively use and promote Rude Health products
KEY SKILLS:
• An upbeat personality with the ability to take “no” as “not-yet”
• A real team player – able to work collaboratively with the team and other departments to achieve our channel/company goals
• Proven experience and knowledge within the speciality coffee industry.
• Experience working in or with independent trade (cafes, coffee shops, bakeries, restaurants, hotel, etc.)
• An established network within the coffee and barista community, with a passion for building strong and meaningful relationship with customers at all level
• Excellent barista skills and a deep understanding of coffee culture, allowing you to confidently demonstrate and discuss Rude Health Barista range with customers
• Self-motivated, organized, and results-oriented with great attention to detail
• Strong presentation skills
• Enthusiasm for working in a BCorp company and a passion for sustainability
• A clean driving license is preferred
