algrano is a Swiss tech startup that changes the global trade of coffee. Using technology, algrano has set an ambitious goal to revolutionize the centuries old coffee trade industry and make it more transparent. Through the algrano online platform, coffee growers promote and sell their coffees straight to roasters in Europe. Awarded at its launch in 2015 as the best innovation by European Coffee Association, algrano counts more than 1’000 growers and roasters using algrano from all over the world.